At Tide, I worked within the marketing design team to connect creativity with business goals. I helped shape campaign strategies, developed scalable design systems, and ensured brand consistency across channels. Using data-driven insights, I optimized visuals through A/B testing and experimentation, driving engagement and conversions. Beyond execution, I focused on aligning design with marketing objectives, making every asset purposeful and impactful, and positioning design as a key driver of growth.

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